Pricing Strategy: Perceived Value, Profitability and Promotions
Course content
Course overview
This course on “Pricing Strategy: Perceived Value, Profitability and Promotions” connects essential concepts to practical applications. It helps you build a structured understanding of the subject and choose an approach suited to the situations covered.
Skills and topics covered
• customer price perception
• pricing methods
• promotions and competition
• dynamic pricing and profitability analysis
Who is this course for?
Entrepreneurs, business managers and learners who want to understand business financial decisions.
Prerequisites
Understand percentages and the concepts of income and expenses. A spreadsheet is useful for exercises.
How you will learn
Work from an idea, an offer or an existing activity. Describe the need, intended users, resources and assumptions to test. Exercises help compare options and turn reflection into an action plan suited to your project.
After completing the course
You will be able to present your approach, use the tools to structure a project and define next steps. You will have a framework for testing assumptions, tracking results and adjusting your plan.
Course content
The detailed programme will be published soon.
About the author
AI Skills Academy teaching team
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Refund terms: confirm with the centre.
Totals include a base declared by the training center.